For Them is a black trans-owned cultural platform that reaches LGBTQ+ communities where they are, primarily through social media. We provide vital products, resources, and connection points for people seeking community and support. Through our digital presence and innovative product offerings, we support people on their journey to embracing their true selves. Our mission is to be a trusted source of support and celebration for the LGBTQ+ community, meeting critical needs for products, visibility, education, and belonging in this world.
- Read our queer journalism on Autostraddle
- Feel our personality on Autostraddle TikTok and For Them TikTok
- See our visual identity in action on Autostraddle Instagram and For Them Instagram
- Browse our beautiful magazine on our website
The brief
We think the best people to tell others about how good our Binder feels are the real queer and trans community that wear them! Support us getting the word out, and get paid to make videos on behalf of For Them!
What we are looking for
We are looking for people who wear For Them Binders to make videos for us. Short-form, user-generated content of people talking about the Binder, while wearing it and showing how well it works.
- Email socials@forthem.com with subject UGC ad - Binder - your name
- Outline your concept: your hook, some talking points, any supplemental visuals you have, and your CTA
- Link us your social accounts
- Let us know if you are pitching to just deliver the video asset or to collab post with your account(s)
$150 per video base pay + performance bonus
- $150 + $50 if over 10K organic views
- $150 + $100 if over 50K organic views
- $150 + $150 if over 200K organic views
- $150 + $200 if over 500K organic views
- $150 + $250 if over 750K organic views
- $150 + $300 if over 1M organic views
View count does not combine across platforms, and does not include reach achieved from paid ad spend.
You can also earn commission on sales by signing up via Shopify Collabs and adding your own custom link to your bio (rather than directing folks to ours). More in the CTA section below.
Example hooks
Feel free to pitch for any of these!
How to structure a successful product video
The video MUST have a problem statement or a catchy hook in the first 3 seconds to engage the viewer and get them to STOP scrolling and listen.
- Hook. The first 3 seconds introduce a problem or say something catchy that makes people curious. This can be explicitly about the Binder, or could be something random and gay(!)
- Solution. Introduce the Binder and make the connection to the hook: how it solves the problem, why it's relevant/amazing. Other features and shout outs.
- Your POV / feelings. How it makes you feel, thoughts on the brand and our mission and values (for example that it's a black trans owned company, an all queer and trans team, why supporting queer business is important), details on the wider product range if relevant (the Binder MAX for larger chested folks, the magazine, the underwear).
- CTA. Summarize (or tie back to the hook) and drive people to check out the Binder, either via our link in bio or yours. You can set up your own link through Shopify Collabs to earn commission.
- End with a loop. If possible, film and edit so the video can repeat seamlessly.
Format checklist
- Catchy hook in the first 3 seconds
- Less than 60 seconds
- Filmed on phone, vertically
- DON'T mention forthem.com (TikTok suppresses videos that take people off-platform)
- NO closed captions on the final export, we will take care of this
- NO music added
- NO community guidelines violations (nudity, cursing, etc.)
- Respects the "safe area"
All overlay, subtitles and important content happens in the "safe zone" of the frame.
